niko • why
I design products.
And build them too.
13+ years of it. Most recently led Growth and Apps design at Harvest. Now shipping independently, with AI doing real work.

with help from Claude
Telltwin
Latest project
An AI twin that answers your visitors in your voice. Designed and built solo.


If you’re here, you’re probably one of three people. A recruiter sizing me up for a role. A hiring manager checking whether I’d fit the team. A designer curious about how someone else does this.
Hi to all three.
Here’s how I think and what I’m looking for, in case it’s useful: The best designers ship. Writing is a design skill. Tools change but craft doesn’t. And the strongest teams are the ones that have been together long enough to disagree well.
What I’m looking for: a senior product design role at a team that thinks similar things. The kind of place where the same people are still around five years from now.
The case studies are above. The resume is here. My email is hello@nikolaylechev.com.
Thanks for reading,
From people I’ve worked with.



teammates at Harvest
I write things. Sometimes.
2 min
read
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I shouldn’t be able to do this
I’m a designer. I can write HTML, CSS and JS half-decently, but I shouldn’t be able to do this…
1 min
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A good prediction isn’t a good decision
I applied for a job yesterday, and there was this really interesting question on the form. Thought I’d share it here…

























