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niko • why

niko • why

I design products.

I build them too.

13+ years of it. Most recently led Growth and Apps design at Harvest. Now shipping independently, with AI doing real work.

with help from Claude

with help from Claude

with help from Claude

Telltwin

Latest release

An AI twin that answers your visitors in your voice. Designed and built solo.

An AI twin that answers your visitors in your voice. Designed and built solo.

9:41

Settings

Wallet

Health

Maps

App Store

Podcasts

TV

News

Clock

Reminders

Notes

Mail

Camera

Photos

6

MON

Calendar

FaceTime

􀊫 Search

Harvest

Spring Campaign

(Visionary llc)

Marketing plan

3:10

Three case studies. Web, desktop, and mobile.

The work

9:41

Settings

Wallet

Health

Maps

App Store

Podcasts

TV

News

Clock

Reminders

Notes

Mail

Camera

Photos

6

MON

Calendar

FaceTime

􀊫 Search

Harvest

Spring Campaign

(Visionary llc)

Marketing plan

3:10

Three case studies. Web, desktop, and mobile.

The work

9:41

Settings

Wallet

Health

Maps

App Store

Podcasts

TV

News

Clock

Reminders

Notes

Mail

Camera

Photos

6

MON

Calendar

FaceTime

􀊫 Search

Harvest

Spring Campaign

(Visionary llc)

Marketing plan

3:10

Three case studies. Web, desktop, and mobile.

The work

nikolay_lechev_cv.pdf

Where I've worked, what I've built, who I am off-screen.

About

nikolay_lechev_cv.pdf

Where I've worked, what I've built, who I am off-screen.

About

If you're here, you're probably one of three people. A recruiter sizing me up for a role. A hiring manager checking whether I'd fit the team. A designer curious about how someone else does this.

Hi to all three.

Here's how I think and what I'm looking for, in case it's useful: The best designers ship. Writing is a design skill. Tools change but craft doesn't. And the strongest teams are the ones that have been together long enough to disagree well.

What I'm looking for: a senior product design role at a team that thinks similar things. The kind of place where the same people are still around five years from now.

The case studies are above. The resume is here. My email is hello@nikolaylechev.com.


Thanks for reading,

If you're here, you're probably one of three people. A recruiter sizing me up for a role. A hiring manager checking whether I'd fit the team. A designer curious about how someone else does this.

Hi to all three.

Here's how I think and what I'm looking for, in case it's useful: The best designers ship. Writing is a design skill. Tools change but craft doesn't. And the strongest teams are the ones that have been together long enough to disagree well.

What I'm looking for: a senior product design role at a team that thinks similar things. The kind of place where the same people are still around five years from now.

The case studies are above. The resume is here. My email is hello@nikolaylechev.com.


Thanks for reading,

From people I've worked with.

The rare double threat. Designs it, ships the code, moves the numbers.

The rare double threat. Designs it, ships the code, moves the numbers.

David O'Connell, Growth PM

David O'Connell, Growth PM

Exceptionally fast and versatile. Always the first to try new tools.

Exceptionally fast and versatile. Always the first to try new tools.

Audree Lapierre, Product Design Manager

Audree Lapierre, Product Design Manager

Incredibly strong, well-rounded designer. Skilled in research, UX, UI, and the judgment to know when to use each.

Incredibly strong, well-rounded designer. Skilled in research, UX, UI, and the judgment to know when to use each.

Brian LeVee, VP Product

Brian LeVee, VP Product

teammates at Harvest

teammates at Harvest

You can find me here

© 2026 Nikolay Lechev

much love

much love

much love

Nikolay Lechev